Happy Threads creates an evolving range of beautifully handcrafted products, primarily for women and children.
We wanted to create a simple yet dynamic display module which reflects the softness and love with which this work is done. The modules make use of rope as a structural material, showcasing the strength of a simple loop of thread, while allowing us to create a sinuous playful form for the display units. The floating forms allow for easy movement through limited space, while letting the products get good real estate without becoming overcrowded. The peg walls allow for a multipurpose display, as well as add texture to the space.