Our journey to reimagine the Orient Retail Store(s) revolved around two primary challenges:
- What makes a good retail experience?
- How do we strengthen Orient’s revolving identity that engages the younger generation?
The design process consisted of learnings from international, regional and local precedents. Our response was to provide multiplicity of experiences that flow into each other seamlessly. The central element acts as a navigational tool that encourages movement and acts as the primary display for the brand. The presence of pastel colors set the backdrop for the vibrant colors of Orient outfits to stand out.